introducing imad eduso

by Krystal Bick
July 6, 2020

Have you ever seen such a beautiful shade of emerald?

A few weeks ago, when I decided to momentarily unpause my clothing spending freeze to discover a few new-to-me Black-owned brands and businesses, I stumbled upon the Nigerian brand Imad Eduso. My friend Ijeoma Kola (who I shared here in this post), was actually my first introduction to this classic, yet whimsical brand, after seeing her rock a few of the designer’s signature dramatic sleeve tops and wide leg pants (see Exhibit A here for reference).

Based out of Lagos, Imad Eduso is a darling of the fashion-scene in Nigeria, having graced many notable TV show hosts and just earlier this year, Lupita Nyong’o wore the same set I’m wearing here in a beautiful plum color. And that’s just it. Imad Eduso’s rich color palettes will instantly draw you in — her latest 2020 spring/summer collection boasts deep cobalt blues, vibrant berry pinks and of course, my personal soft spot — a rich emerald green that, in this silk satin material, positively sparkles in the sunlight.

In true bespoke fashion, each piece is custom made and cut for each customer — sending in your measurements is highly encouraged by their team to ensure the perfect fit. And while I’m very much a dress kind of gal and will likely indulge in one of her midi dresses next, I just had to pull the trigger on this set because each piece can be worn impeccably on it’s own. I mean, just picture this top with jeans and heels.

I’ve rounded up a few of my other favorites from the brand down below — I’d love to know, which catches your eye?

Photos by Lydia Hudgens

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