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friday favorites: keepsake the label

by Krystal Bick
March 23, 2018

By now, you all know I love me a good Australian brand.

Zimmermann. Alice McCall. Talulah. My obsession runs deep, to the point my boyfriend teased me saying the only reason I came to Australia back in December with him was to stalk all the brands I swore were cheaper there, compared to the States. (OK, he was partially right.)

And lately, you may have also noticed over on Instagram, I have a new Aussie crush these days: Keepsake the Label. I was recently introduced to them at the end of last summer and have been stalking so many of their pieces ever since. Imagine if Self Portrait and Zimmermann had a love child — the result would be Keepsake, their price point hovering just around $250 for a dress. Feminine with the right amount of statement details — ruffles, laser cut lace, off the should cut outs — working perfectly for daytime just as much as evening.

Their PR team was kind enough to send me this dress, which is part of my spring haul video coming next week, but I wanted to round up a few of my current favorites from them in the meantime. Because, you know. Florals. For spring. It’s groundbreaking! (But really, who doesn’t love a good floral dress to celebrate the arrival of warmer temps!)

For sizing reference, I’m wearing a size small in this dress, which holds true to many of their pieces.

Keep scrolling for a few of my favorites from them — and let me know which are your favorites in the comments below!

OUTFIT DETAILS: Keepsake the Label dress (gifted and not yet available online, but love this floral style here) // Zara turtleneck (similar style here) // Zara boots (sold out, but similar style here) // Vintage Lewis bag (similar style here) // Chanel earrings

 

 

Photos by Nora Varcho

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